FROM NICE-TO-HAVE TO MUST-HAVE: WILL WEARABLE TECHNOLOGIES CHANGE FUTURE OF RETAIL?
Wearable technology, such as smart watches and glasses, is expected to become an all-important component of a shopping experience for consumers in the next couple of years. With smart watches and glasses considered some of the hottest gadgets in the consumer market, the adoption of these high-tech solutions rapidly increases. Can retailers successfully include wearable technologies into a multi-channel marketing mix?
