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Today social responsibility is not a choice; it is a must for companies. Here's the proof: the number of consumers claiming willingness to switch from one brand to another if the other brand were associated with a good cause has soared to 87 percent over recent years. What does that mean for retailers and brands? If their business does not support a worthy cause, consumers are likely to turn to their market rivals.

77 percent of French consumers participate in at least one loyalty program offered by retailers, reveals the study by Nielsen*. Over half of them declare that they shop more often and spend more in the stores with loyalty program on offer.