Lidl moving away from hard - discount model in France
Last month Friedrich Fuchs, head of Lidl France announced in Paris a new strategy to more than 3000 managers of the brand. The retailer is planning to offer more leading brands, in-store bakery, more space for fresh products. The changes are supposed to be implemented immediately and should be completed within 3 years. The plan is to get out from the hard-discount model without becoming a traditional retailer.
