Pocket shopping: Will mobile devices drastically change retail industry?
More than 1 billion people now own smartphones, and that means that mobile commerce has been thriving like never before. Smartphones accounted for 40 percent of mobile phones sold in Poland last year. With fast access to Internet and hundreds of mobile apps, creativity is the only limit for smartphone users. Value of e-grocery market in Poland is expected to reach PLN450m by 2014, with smartphones and tablets accounting for at least 30 percent of sales. In Great Britain, 20 percent of orders in e-stores are made via mobile devices. New mobile applications have the potential to disrupt the retail ...
