Check out the key developments in the retail landscape swayed by the unstoppable digital tsunami.
What do we know about new distribution models which provide a seamless connection between online and offline shopping? Martine Leherpeur trend bureau took a peek into the world of ultra-connected "digital boomers" who are transforming consumer trends.. Here is what they found.

Pin Shop, Like Spot and Run&Collect

Pinterest-inspired “Pin Shop” comes as one of new distribution models to have emerged in the aftermath of a digital revolution. Using Pinterest is fairly simple: you just pin and share your selection of items. It somehow resembles a new generation of unorthodox concept-stores accessible to everybody, such as Tokyo-based Mistral Gift store and apartment-boutique “Chez moi, Paris” (a crossover between a flat and store).
The second theme evaluated by the bureau is known as “Like Spot”. It relies on a community model which defines new relationships between groups and brings people with the same dreams and ambitions together. It reminds of such store initiatives that get people together to add a new dynamic to a street, get people involved in a cause or create showcase boutiques.
There is also “Run & Collect”, a model rooted in so-called travel retail where you can buy at any time, similarly to online shopping.

Big Low, Emoji Places and Uber Models

A product of digitally-derived low-cost trends, “The Big Low” reflects and responds to the situation in the traditional retail. Bricks-and-mortar strategy of permanent reduced prices pushes some stakeholders to do the complete opposite by displaying reduced prices all year round and no discounts. Other market players encourage consumers to co-set prices (H&M) or distort the price image (Charles & Keith sell ultra-luxurious-looking accessories entirely made of plastic).
The “Emoji Places” trend is part of so-called retailtainment. The idea is to heighten emotional moments like the Story boutique in New York which changes decor and collections every four to eight weeks. Another example: Selfridges department store and its experimental “Agender” department, a unisex concept that breaks down male/female boundaries.
Last but not least, “Uber Models” give rise to a new type of distributor - a model where 3D printers could take over products for sale in stores.

Source: stores-and-stories.com