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CREEPY OR COOL? SOME IN-STORE TECHS CAN REPEL SHOPPERS

CREEPY OR COOL? SOME IN-STORE TECHS CAN REPEL SHOPPERS

Consumers embrace fingerprint scanning and smart mirrors as ‘cool’ in-store technologies, designed to boost the shopping experience. They are less excited by facial recognition software, which they consider ‘creepy’ and invasive.

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