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Cheaper Store Brand Counterparts Give Name Brands the Run For Their Money

Cheaper Store Brand Counterparts Give Name Brands the Run For Their Money

The economic recession brought with it new opportunities for supermarkets and drugstores to attract consumers who are keen on saving on everyday purchases. One of the simplest strategies to trim bills has been to swap brand names for to cheaper generic “no-name” brands sold only at specific chains. Consequently, private label products received a big boost on the store shelf and on clients’ shopping lists. In total, private label in the U.S. now accounts for more than 20 percent of grocery store sales and 18 percent of superstore sales.

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