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FREE SHIPPING, THE PROFIT EATER. HOW CAN RETAILERS COMPENSATE FOR GRATUITOUS DELIVERY?

FREE SHIPPING, THE PROFIT EATER. HOW CAN RETAILERS COMPENSATE FOR GRATUITOUS DELIVERY?

Among retailers’ multiple problems is free shipping. Spoiled by some online stores, consumers will not hear of a paid delivery and even expect to be able to return unwanted items for free. A trend that is unlikely to disappear any time soon, free shipping eats into retailers’ bottom line.

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