In tune with shoppers. How to use music to enhance customer experience
Music makes part of everyday life of 9 out of 10 French respondents, reveals the study by Mood Media and Sacem. While 71 percent of stores claim to play music for their customers , nearly 33 percent still show some reticence in that regard. This reluctance seems quite surprising, given the fact that in-store music improves the brand’s image in the eyes of an impressive 70 percent of consumers!
