Probably yes, otherwise the merchandisers would all be unemployed! But that's not all, #shelves space may also impact the listing fees. Conclusion: the #facing surface value is not academic! And in the #digital how does it work?
The index of brand-share indicates a relative presence, in the categories, of the brand versus its competition.
This index is a much less expensive one to monitor than in the offline, and it can be monitored daily!
Brand share is one of the 7 indicators that the e-marketer and the category manager for e-commerce must monitor daily to control their brand value.
Download for free the e-store audit best practices white paper, to learn more.
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