List of blog entries

How many weighted methods, to measure the retail promotional pressure, exist?   48

How many weighted methods, to measure the retail promotional pressure, exist? 48

 (All combining the number of pages in catalogs; the number of photos, the number of SKU,  the number of stores covered and many other available indicators.) How do you find yourself in this multitude?

Is the participation in marketing costs for promotional leaflets always weighted with the size of the coverage?

Is the participation in marketing costs for promotional leaflets always weighted with the size of the coverage?

The manager of the promotional budget constantly needs to know precisely the correlation between costs and...

Promotional printed BTL! Is there a common measure that fit retailers and suppliers perspectives?

Promotional printed BTL! Is there a common measure that fit retailers and suppliers perspectives?

The measure of the effectiveness of a promotional catalog is an unending debate among retailers and producers. The participation in the costs of promotional catalogs has become a mandatory factor set up by ....

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