What would be your reaction if the shelve that was supposedly going to support your brand's facing is empty?
Probably an unpleasant reaction There's going to be a storm for the...
.....merchandisers and the supply chain manager.
What about the Internet?
How does your facing look like on the e-store pages?
How many of your SKUs are short in stock? maybe even already out of stock?
The information management of e-store stock is one of 7 indicators that the e-marketer and the manager category of the merchant sites must monitor daily for the control of the brand value.
Download, for free, the e-store audit best practices white paper and learn more.
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