Your marketing department did spend hours of brainstorming to determine the packaging and design the ideal brand identity guidelines. Your company spends fortunes to align all...
...graphic materials with the brand book, and in particular the packagings.
All the pictures in different media are synchronized to enhance your product, your assortment.
But this attention to details is not always shared by the web designers working for online stores.
By lack of time, sometimes of resources, the pictures and/or descriptive texts of your products can be approximate or obsolete.
Controlling everything all the time is a tedious and endless task.
Complaints do not bring solutions.
But it is possible to react to this technological bug, with technology.
The control of the pictures and texts integrity is one of the 7 indicators that the e-marketer and the category manager for e-commerce must monitor daily to control their brand value.
Download for free the e-store audit best practices white paper, to learn more.
Does his post inspire you? Thank you for sharing it.
Do you agree? Disagree? Your experience is valuable,
Please leave a comment