How to correlate the promotion share of voice; calculated by Hipercom and......
the market shares of Nielsen or Kantar? For more than 10 years, users of the multi-channel promotional monitoring solution Hipercom have found a methodology, logical and adapted to their business model, to compare their.....
.... promotional efforts with their market shares.
Validated by several international players this empirical approach allows retailers and their suppliers to appreciate a complex situation with the same prism.
In a subjective environment, marketing is not a hard science, it is much more constructive when all players analyze the situation through the same eyeglasses, otherwise, it may lead to dialogue if the deaf and degenerate into a battle of numbers and clues.
The tutorial, attached, allows in less than a minute to simply understand small but impacting nuances.
Above and beyond the simple observation, Hipercom brings a rich and structured method, that adapts to each situation for retailers and for industrialists.
Download for free the tutorial; Introduction to the effectiveness measure of a promotion, and get more information.
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