This is the conclusion of our industrial partners, following the explosion of the e-stores. To prevent a minor bug impacting their sales volumes.....
....and thus their turnover, they use the very user-friendly tool of the multi-channel promotional monitoring solution.
They know, every day, on each of the online stores, if all the images of all their SKU were really present.
The presence index is one of the 7 indicators that the e-marketer and the category manager for e-commerce should monitor daily for the control of his brand value.
Download the e-store audit best practices white paper for free to learn more.
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