List of blog entries

First a novelty, then a useful and potentially disruptive device, 3D printing is the words on everyone's lips today. In a near future, consumers will be able to print not just toys for kids, but also human prostheses, bones and even vital organs, not to mention more state-of-the-art machinery. NASA has already launched a research with an ultimate goal of using the new technology for food replication. Bound to have a wide commercial application, 3D printers will no doubt reshape the retail environment.

Have you ever watched your favorite TV series and wondered where the characters' outfits or cars come from and how much they cost? Here is good news: getting access to this kind of information and having an option to buy these items on the spot is just a matter of time. In a near future, all Internet and interactive TV users will be able to purchase products that they see on a screen with just one push of a button.

With the popularity of the Internet constantly rising, a strong online presence is a must-have for the majority of businesses. Competent use of digital channels in communication with consumers helps brands acquire and retain customers. No doubt firms have become more digitally mature, yet according to research CEOs are most of the time absent on digital channels. Just have a look at facts and figures: a mere 7 percent of the sample of FTSE 350 firms researched have a Personal Touch leader.

Pop-ups, text ads or interstitials - contemporary brands have a wide spectrum of choice when it comes to online advertising. Staggering price does not always guarantee a high effectiveness of an ad. The latter should first and foremost fit the advertised brand or business to be truly compelling.