List of blog entries

More than feelings: How to use facial expressions to read consumers' minds

More than feelings: How to use facial expressions to read consumers' minds

Obtaining marketing information through facial expression could be the next big thing in advertising. It may help to avoid so-called zombies, i.e. logos, images or taglines on packaging that shoppers subliminally dislike or simply ignore. Resembling a bulky pair of specs, a device called an eye tracker can record the user's eye movement, revealing the spots where the person's gaze stays for longer or is rapidly averted in disgust or confusion. Next big step? Development of mainstream consumer gaze technologies for real-life users.

Who’s who of retail revolutionaries: from yellow and blue power to Spanish fast fashion’s giant

Who’s who of retail revolutionaries: from yellow and blue power to Spanish fast fashion’s giant

Last 25 years saw retail undergo massive changes. Almost every aspect of the process, whether it concerned customer-facing operations or inventory systems, was redefined and re-invented owing to innovative solutions. CNBC created a ranking of 200 geniuses of retail from all over the world and across all business segments. Here is a small selection of top icons of retail.

What's in store for in-store retail? Top predictions for vendors

What's in store for in-store retail? Top predictions for vendors

Online retail may be growing at a whopping rate of 19 percent year on year, but physical stores have not perished yet. Quite the contrary, they were quick to adapt to new circumstances and bravely faced their digital foe. One thing is certain: the future belongs to these retailers who know how to capitalize on the perks of both online and offline retail.

"Pile 'em high, sell 'em cheap*"? Tesco geared towards higher sales volumes and price cuts

The world's third biggest retail player, British giant Tesco is to place more emphasis on cheaper pricing as it changes its approach to operating margins and accelerates its store revamp programme. The retailer also plans to pump more money into online and convenience channels. The retailer's refreshed strategy is its attempt to catch up with super-cheap discount mega-stores.

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