List of blog entries

BRAND-CONSUMER RELATIONSHIP: HOW TO ADAPT YOUR COMMUNICATION STRATEGY TO CHANGING LANDSCAPE OF MARKETING

BRAND-CONSUMER RELATIONSHIP: HOW TO ADAPT YOUR COMMUNICATION STRATEGY TO CHANGING LANDSCAPE OF MARKETING

One can easily underestimate massive changes that have occurred in the dynamics of the brand-customer relationship in recent years. Brands and consumers are now engaged at whole new levels of familiarity. Social media played their part in that process. Facebook, Twitter, LinkedIn and others have enabled entirely new types of brand community to emerge and develop. According to research, consumers value more these brands that they feel understand their needs and that interact with them as real human beings. Brandfog CEO, Social Media and Leadership Survey from 2012 revealed that a contemporary consumer required direct access to brands and brand ...

SHOP’N’GO: HOW AMAZON BIDS FAREWELL TO CHECKOUTS IN OFFLINE STORES

SHOP’N’GO: HOW AMAZON BIDS FAREWELL TO CHECKOUTS IN OFFLINE STORES

Fed up with checkout queues? Amazon has just launched an application which will save you time otherwise spent in serpentine lines, and all the unnecessary hassle that comes with it. Welcome to the cash register-free world of shopping.

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