List of blog entries

The concept of fixed costs is a relatively recent phenomenon. Centuries ago, prices of goods were negotiated face-to-face between a buyer and a seller. Uniform prices were born at the same time as railroads and canal systems, which allowed for wider distribution of products. But pricing is on the verge of a new revolution. Given market circumstances and economic factors, marketers of the future will offer special personalized deals, with prices calculated in real time for every purchase.

Desperate to outperform last year results, the majority of retailers expect their revenues to represent profitable growth. But is this still a tenable option?

Consumers embrace fingerprint scanning and smart mirrors as ‘cool’ in-store technologies, designed to boost the shopping experience. They are less excited by facial recognition software, which they consider ‘creepy’ and invasive.

What can you do in 30 seconds? Prepare some tea? Sneeze? Write and post a comment about this article? The truth is you cannot do much in such limited time, yet it is all you have to attract consumers' attention, reveals a recent study run by YouGov. Luckily, there are some ways to reach consumers with short attention span.