Drones, crypto-currency and AI - adoption of new techs is just a tip of an iceberg for a retail industry on a brink of an unprecedented transformation. To be able to face the future, the sector will have to get ready for a radical cultural change.
Experience-based and engagement-driven approach to retail, co-creation is likely to shape the future of bricks.
Linear advertising is taking a back seat as multi-channel, multi-device consumers now dictate the new rules of the retail game. Hyper-relevant personal ads of the future can be tuned with an interconnected user, and work effectively across entire consumer journey.
Offering an in-depth insight into shoppers’ complex motivations, Big Data has become an unquestionable attribute of modern retail. But while data crunching has its obvious perks, listening to what your in-store workforce has to say is of even greater value.
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