List of blog entries

A #brand's image is also a matter of #packaging.

A #brand's image is also a matter of #packaging.

It is an important vector that follows the evolution of #brand's message. The product, in its #packaging, is the first brick of any visual #communication, it is the center around which the whole #brand book gravitates.

Is the total of #linear meters occupied by a #brand, on #stores #shelves, correlated to sales?

Is the total of #linear meters occupied by a #brand, on #stores #shelves, correlated to sales?

Probably yes, otherwise the merchandisers would all be unemployed! But that's not all, #shelves space may also impact the listing fees. Conclusion: the  #facing surface value is not academic! And in the #digital how does it work?

Having a good Google seo means appearing at the top on the first page..

Having a good Google seo means appearing at the top on the first page..

And on an #e-store page, who is the #brand what appears the most on the first page of the appropriate category?

The most active #online stores are changing  #SKU  prices, up to 10 times a day,.....

The most active #online stores are changing  #SKU  prices, up to 10 times a day,.....

using algorithms that #monitors the #competition; the stocks and the traffic. When a producer or a  supplier entrusts his products to an e-store, he quickly loses control of the selling price value. In a sense, as with the offline trade, the retailer has full decision power over the selling price.......

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