The world is going digital, with paper seemingly falling into oblivion. But is print really a thing of the past? A recent study of consumer preferences in the areas where paper competes with digital content revealed that traditional print has not yet lost its powerful appeal.
Retailers who know how to play digital game have long realized that new techs open the door to new business opportunities. Implementation of software applications is no longer optional simply because the future of retail has become inextricably linked to digital savviness. To maintain their presence on the market, retailers have to redefine the ways in which apps are designed and brought into action.
We live in the digital age, yet traditional means of communication remain unbeatable when it comes to marketing, reveal the findings of a survey* by OpinionWay for Wincor Nixdorf. Top performing levers of marketing include promotional leaflets and WOM, both better perceived by clients than other marketing efforts.
Innovate or die. This modern age rule applies in retail, too. Fighting for survival in the digital world, brick-and-mortar stores are more than happy to pick startups’ brains on innovative ways to make a difference on the market, including such novel inventions as wearables, AR or beacons. Welcome to a store of the future.
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