List of blog entries

ADVERTISING GOES INTIMATE - CLEVER CLOTHES, SENTIENT SPOONS, ALL TUNED TO OUR PERSONAL LIVES

ADVERTISING GOES INTIMATE - CLEVER CLOTHES, SENTIENT SPOONS, ALL TUNED TO OUR PERSONAL LIVES

Linear advertising is taking a back seat as multi-channel, multi-device consumers now dictate the new rules of the retail game. Hyper-relevant personal ads of the future can be tuned with an interconnected user, and work effectively across entire consumer journey.

BIG SENSING: BIG DATA IS GREAT, BUT SOMETIMES YOUR FRONTLINE STAFF ARE BETTER

BIG SENSING: BIG DATA IS GREAT, BUT SOMETIMES YOUR FRONTLINE STAFF ARE BETTER

Offering an in-depth insight into shoppers’ complex motivations, Big Data has become an unquestionable attribute of modern retail. But while data crunching has its obvious perks, listening to what your in-store workforce has to say is of even greater value.

Retailtain me: shoppers crave fun in-store experience

Retailtain me: shoppers crave fun in-store experience

How to entice shoppers in-store and boost both foot traffic and sales? Focus on customer experience, make it fun and unique. Briefly, become a master of retailtainment.

Bricks defy clicks’ growing dominance by expanding in-store offer

Bricks defy clicks’ growing dominance by expanding in-store offer

With online shopping being cheaper, faster and more convenient, it is little wonder that retail profits have been shrinking steadily, while more brick-and-mortar stores are closing. That said, conventional stores have at least one advantage over their online counterparts: they give shoppers opportunity to physically interact with the products. But will that be enough to effectively compete against e-commerce?

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