List of blog entries

The economic recession brought with it new opportunities for supermarkets and drugstores to attract consumers who are keen on saving on everyday purchases. One of the simplest strategies to trim bills has been to swap brand names for to cheaper generic “no-name” brands sold only at specific chains. Consequently, private label products received a big boost on the store shelf and on clients’ shopping lists. In total, private label in the U.S. now accounts for more than 20 percent of grocery store sales and 18 percent of superstore sales.

Development of so-called "smart shelves" which watch customers while they are shopping is just one of many ways of using Microsoft's Kinect technology. Since its launch in November 2010, investigators from various industries had been experimenting with the system in ingenious and diverse applications. After finding a number of uses outside of gaming, Microsoft's Kinect motion-sensing console accessory is fast becoming a hit in the world of medicine.

Linear advertising is taking a back seat as multi-channel, multi-device consumers now dictate the new rules of the retail game. Hyper-relevant personal ads of the future can be tuned with an interconnected user, and work effectively across entire consumer journey.

By showering millennials with funky mobile apps, loyalty programs and unique buying experiences, retailers do their best to attract digital-savvy, ultra- connected young clientele. But how to be smart about it and woo millennials without turning your back at baby boomers?