List of blog entries

The ever-growing popularity of online shopping is great news for eCommerce business owners. The number of e-shoppers is growing, with more internet users taking to online buying. This trend will continue for at least a couple of years, say experts. This view is supported by hard facts. E-commerce sales are predicted to soar to almost 1.4 trillion dollars by 2015. Besides traditional eCommerce countries like the USA, the UK and Japan, the E-commerce boom is expected in Europe in such countries as France, Italy, Spain, Russia, Turkey and Poland. Consequently, the competition between online merchants will become really fierce ...

ra of omnipresent digital ecosystems is not-too-distant future. With every-day use home devices soon to go digital, everything will be connected to Internet and to each other. Using smartphones, tablets, laptops or desktop PCs, consumers will increasingly access, monitor, and control their connected digital products and services remotely over the Internet. Massive streams of complex, fast-moving “big data” from these digital devices will be stored as personal profiles in the cloud, along with related customer details. Composed of hardware, software and services, digital ecosystems have a vital role in this evolution. Based on the design of the hardware, the function ...

The ways in which digital consumers use their media, their communications, social and shopping activities online keep on changing, reveals the report on the digital consumer released by McKinsey. In the US, 48 percent of all the watched video is either “time-shifted” (using DVRs or Video-on-Demand), or “device-shifted” onto laptops, tablets or mobile phones. Music is even more digital, with over two-thirds of usage from streaming services, MP3 files, and satellite radio. Even among consumers aged 55-64, mobile phone usage has overtaken landline voice usage. Constantly evolving, digital user behaviours will radically transform the technology, media and telecom industries. With ...

The mix of digital technologies, consumer expectations and socio-economic changes affects shoppers' behaviours, which has its implications for suppliers, manufacturers and retailers. It is high time to shift gears. While new technologies have never lost their appeal to customers, the majority of shoppers want service. Consequently, retailers need to revamp their marketing strategies. Of course, they have to keep themselves up to date and deploy new technologies, but they must not overlook the consumers' elementary needs.