The promo leaflet is still the number one in generating store traffic. Retailers agree that it takes a strategic position in their media planning. Yet catalogs lack modernity with archaic design and very expensive process of production.
We stumbled across this excellent post from the Canadian Grocer that we wanted to share with you. Astonishingly the online retail market for Canada is trailing 5 per cent behind the US...and the quickest way to close that gap may lie in France...
The recent survey HiperCom undertook on Market Intelligence has provided some fascinating insights into the current promotional audience whether retailer or FMCG.
Value remains the most important factor for retail customers this year as IKEA is named the UK's favourite retailer in the Verdict Research Consumer Satisfaction Index 2012. With Bonmarché coming in second and last year’s winner John Lewis dropping to third place.
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