The measure of the effectiveness of a promotional catalog is an unending debate among retailers and producers. The participation in the costs of promotional catalogs has become a mandatory factor set up by ....
The regional mass media have introduced geographic segmentation in marketing.
So TV, radio, press and outdoor have created a price list based on the size of their target. When a retailer chooses a regional approach to segment its catalog based in order to adjust its offers and/or tariffs; the coverages principles, either national, regional or local, are exactly the same as for the traditional…
#Promotion has often been regarded by #retail channels managers as a constraint expenditure, not as an investment. There are even examples of ##retailers who successfully tried to develop a business model without any #promotion.
Positive user's #opinions are worth a multi-million advertising campaign.
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