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WHERE PAPER IS KING: TRADITIONAL PRINT BEATS DIGITAL IN ADVERTISING, INCLUDING PROMO LEAFLETS

WHERE PAPER IS KING: TRADITIONAL PRINT BEATS DIGITAL IN ADVERTISING, INCLUDING PROMO LEAFLETS

The world is going digital, with paper seemingly falling into oblivion. But is print really a thing of the past? A recent study of consumer preferences in the areas where paper competes with digital content revealed that traditional print has not yet lost its powerful appeal.

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