List of blog entries

The paper leaflet resists the digital wave

The paper leaflet resists the digital wave

Major retailers are struggling to give up paper, which is very popular with consumers, especially in rural areas. The digital comes in reinforcement.

WHERE PAPER IS KING: TRADITIONAL PRINT BEATS DIGITAL IN ADVERTISING, INCLUDING PROMO LEAFLETS

WHERE PAPER IS KING: TRADITIONAL PRINT BEATS DIGITAL IN ADVERTISING, INCLUDING PROMO LEAFLETS

The world is going digital, with paper seemingly falling into oblivion. But is print really a thing of the past? A recent study of consumer preferences in the areas where paper competes with digital content revealed that traditional print has not yet lost its powerful appeal.

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