#Promotion has often been regarded by #retail channels managers as a constraint expenditure, not as an investment. There are even examples of ##retailers who successfully tried to develop a business model without any #promotion.
For any modern company, knowing their #promotional costs and turnover is a pretty easy task: how their efforts increased from one year to another and how this evolution impacted their sales. As for knowing the competitors' #market-shares;...
The greatest fear of a middle manager is to provide its hierarchy with a report, a study which does not make sense because of inconstancy between #Shares-of-voice, #share-of-web-research, #market-shares
What are the relative positions of your competitors' #shares-of-voice regarding #leaflets, #on-line banners , #on-line store?
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