List of blog entries

What would be your reaction if the shelve that was supposedly going to support your brand's facing is empty?

What would be your reaction if the shelve that was supposedly going to support your brand's facing is empty?

Probably an unpleasant reaction There's going to be a storm for the...

To be picked by an online  shopper, your SKU should be present on the e-store's digital page !

To be picked by an online  shopper, your SKU should be present on the e-store's digital page !

 A fallacy will you tell me? Not so much. A picture disappears from a pager with just a few lines of HTML coding.....

What are the #consumers #reviews about your products on the #shopping platforms?

What are the #consumers #reviews about your products on the #shopping platforms?

Positive user's #opinions  are worth a multi-million advertising campaign.

A #brand's image is also a matter of #packaging.

A #brand's image is also a matter of #packaging.

It is an important vector that follows the evolution of #brand's message. The product, in its #packaging, is the first brick of any visual #communication, it is the center around which the whole #brand book gravitates.

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