List of blog entries

A unique solution to measure correlation 's evolution between Nielsen's or Kantar's market shares....

A unique solution to measure correlation 's evolution between Nielsen's or Kantar's market shares....

Hipercom's voice shares. Everything that is measured can progress and improve, the voice shares of.....

What do  you answer; When the board asks you

What do  you answer; When the board asks you "What is your category share of voice ?"

brand's marketers and category managers must know the effectiveness of their promotional actions; in one word: 

How many weighted methods, to measure the retail promotional pressure, exist?   48

How many weighted methods, to measure the retail promotional pressure, exist? 48

 (All combining the number of pages in catalogs; the number of photos, the number of SKU,  the number of stores covered and many other available indicators.) How do you find yourself in this multitude?

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