List of blog entries

What would be your reaction if the shelve that was supposedly going to support your brand's facing is empty?

What would be your reaction if the shelve that was supposedly going to support your brand's facing is empty?

Probably an unpleasant reaction There's going to be a storm for the...

To be picked by an online  shopper, your SKU should be present on the e-store's digital page !

To be picked by an online  shopper, your SKU should be present on the e-store's digital page !

 A fallacy will you tell me? Not so much. A picture disappears from a pager with just a few lines of HTML coding.....

What do  you answer; When the board asks you

What do  you answer; When the board asks you "What is your category share of voice ?"

brand's marketers and category managers must know the effectiveness of their promotional actions; in one word: 

How many weighted methods, to measure the retail promotional pressure, exist?   48

How many weighted methods, to measure the retail promotional pressure, exist? 48

 (All combining the number of pages in catalogs; the number of photos, the number of SKU,  the number of stores covered and many other available indicators.) How do you find yourself in this multitude?

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