START-UPS HELP BRICKS RE-INVENT THEMSELVES

START-UPS HELP BRICKS RE-INVENT THEMSELVES

Innovate or die. This modern age rule applies in retail, too. Fighting for survival in the digital world, brick-and-mortar stores are more than happy to pick startups’ brains on innovative ways to make a difference on the market, including such novel inventions as wearables, AR or beacons. Welcome to a store of the future.

News about demise o traditional retail seems somewhat exaggerated. Bricks are alive and kicking despite fierce competition from online stores. A large percentage of consumers still prefer shopping in brick-and-mortar stores, with a growing number of top digital-native brands setting up physical stores. Bricks 2.0 ...


BOOSTING USER EXPERIENCE IN THE BLINK OF AN EYE. IN-APP EYE-TRACKING TECH DEBUTS IN BEAUTY INDUSTRY

BOOSTING USER EXPERIENCE IN THE BLINK OF AN EYE.  IN-APP EYE-TRACKING TECH DEBUTS IN BEAUTY INDUSTRY

Imagine using an eye-tracking technology within an application to get a better idea on how to enhance your customer’s experience and advertise more effectively. Sounds like a fantasy? Not anymore. One of the cosmetics companies shows us how it’s done.

The company in question is Smashbox Cosmetics which has just launched a eye-tracking technology within its mobile virtual makeup application. Eye-tracking tech helps create heat maps of these parts of the screen which attract most attention from app users. Insights thus acquired can prove very valuable.

Better user experience, more powerful advertising

For a start, the tool increased ...


WHAT’ S IN IT FOR ME? WHY CONSUMERS STILL LOVE LOYALTY PROGRAMMES

WHAT’ S IN IT FOR ME?  WHY CONSUMERS STILL LOVE LOYALTY PROGRAMMES

77 percent of French consumers participate in at least one loyalty program offered by retailers, reveals the study by Nielsen*. Over half of them declare that they shop more often and spend more in the stores with loyalty program on offer.

Only 11 percent of those surveyed joined loyalty program via the retailer’s mobile app, 7 percent use third party application, while 5 percent access loyalty program via mobile payment and digital wallet systems. Mobile apps remain most popular in Asia, particularly in Thailand, Vietnam and China, among others.

Timeless appeal of promotions

What perks do fans of loyalty ...


FROM LEAFLET JUNKIES TO BEST DEAL SEEKERS: WHO READS PROMOTIONAL CATALOGUES?

FROM LEAFLET JUNKIES TO BEST DEAL SEEKERS: WHO READS PROMOTIONAL CATALOGUES?

According to the survey by Ipsos, consumers depend on promotional leaflets which they use first and foremost to track promotions. That said, there are several categories of leaflet readers, each with a different set of expectations.

Seemingly defeated by the digital offering, promotional catalogue remains as strong as ever. A survey by Ipsos of 2,000 French respondents* revealed that a promotional leaflet is read by 69 percent of them each week of its receipt. It takes them nearly 38 minutes to read all the offers, an experience which they consider to be both useful (90 percent of those surveyed ...


6 TRADE PROMOTIONS IN 10 FAIL TO GENERATE PROFIT FOR BRANDS

6 TRADE PROMOTIONS IN 10 FAIL TO GENERATE PROFIT FOR BRANDS

While promotional activity continues to increase, profitability seems to be winding down. A study by Nielsen reveals areas where brands may improve their performance.

Is it still worth playing the promotion game? Figures are bleak: 60 percent of trade promotions in FMCG category are not profitable and the situation only seems to be getting worse. According to Nielsen’s three-year trend analysis, promotions account for annual expenditures of nearly USD500bn worldwide, with CPG manufacturers investing as much as 20 percent of their revenues in trade promotions. The question is, does it still make economic sense?

What do the figures say ...


FREE SHIPPING, THE PROFIT EATER. HOW CAN RETAILERS COMPENSATE FOR GRATUITOUS DELIVERY?

FREE SHIPPING, THE PROFIT EATER. HOW CAN RETAILERS COMPENSATE FOR GRATUITOUS DELIVERY?

Among retailers’ multiple problems is free shipping. Spoiled by some online stores, consumers will not hear of a paid delivery and even expect to be able to return unwanted items for free. A trend that is unlikely to disappear any time soon, free shipping eats into retailers’ bottom line.

Shipping free of charge is part of a festering conflict between online and offline world of retail. The number of customers shopping online has been growing steadily, with free delivery being one of the undeniable perks of purchasing goods on Internet. Retailers have found themselves at the crossroads: should they bear ...


IS TRADITIONAL RETAIL DYING OR JUST CHANGING?

IS TRADITIONAL RETAIL DYING OR JUST CHANGING?

With Gen C of connected consumers now dictating the rules of the retail game, traditional stores seem to have little to offer. The bricks’ perennial argument of “look, touch and feel” is losing power in the face of a growing popularity of showrooming. Should traditional malls be pronounced dead? Or perhaps in-store shopping can be made cool again?

What we are witnessing today is not in fact a demise of brick-and-mortar stores, but a radical change of distribution models of the past. Back in the day, distribution systems were designed in such a way as to generate huge revenues for ...


WHO PORES OVER ONLINE PROMO LEAFLETS? SURVEY REVEALS STATS AND FACTS

WHO PORES OVER ONLINE PROMO LEAFLETS? SURVEY REVEALS STATS AND FACTS

Knowing your readers is key to successful development of a promotional leaflet which ultimately helps boost your sales. Recent survey provides an up-to-date profile of an average fan of digital advertising.

Who are those online promo leaflet aficionados? A survey of 12,658 users helped create a composite sketch of this group of consumers, including such vital statistics like gender, age and place of residence.

Online promo leaflets are female

  In terms of vital stats, the population reading digital promo leaflets differs from readers of traditional printed catalogues, reveals the survey.  Actually, most of readers of online advertising are women ...


APPAREL RETAIL: BUBBLE OF IRRATIONAL EXUBERANCE IS ABOUT TO POP

APPAREL RETAIL: BUBBLE OF IRRATIONAL EXUBERANCE IS ABOUT TO POP

Multiple store closures, a string of bankruptcies and Amazon’s steadily growing market share in apparel are all bad news for America’s brick-and-mortar apparel stores. With retail industry in US recently taking another few blows, shopping malls are faced with a pressing need to re-invent themselves.

Data is alarming: over 10 percent of America’s retail space, or nearly 1 billion square feet, may need to be closed, converted to other uses or renegotiated for lower rent in coming years. Store closures will cost thousands of people their jobs. With in-store traffic steadily shrinking over the years, shopping malls ...


LEAFLETS REMAIN AS POWERFUL AS EVER, REVEAL RECENT STUDIES

LEAFLETS REMAIN AS POWERFUL AS EVER, REVEAL RECENT STUDIES

One cannot argue with figures and these speak again in favour of promotional leaflets. In France alone, a whopping 80 percent of consumers get promotional flyers each week, while 70 percent claim to leaf through them. Whether in an old-time paper version or a digital format, leaflets do not seem to lose their consumer-pulling power.

According to a survey of 2,000 respondents by Ipsos, a traditional promotional leaflet remains a powerful tool in hands of retailers. Promotional leaflets keep us company at home where they are often perused during breaks between chores. 63 percent of French consumers flick through ...


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