BRICKS HOLD THEIR GROUND, BUT THERE IS ROOM FOR IMPROVEMENT

BRICKS HOLD THEIR GROUND, BUT THERE IS ROOM FOR IMPROVEMENT

For the majority of French consumers, a physical store remains a key component of the omnichannel retail network. That does not mean they cannot see any room for improvement in the way bricks cater to their needs. Most common suggestions include more clarity on prices and faster service, particularly at the checkout.

A growing popularity of e-commerce has not threatened brick-and-mortar stores, a report on a retail sector reveals. Over half of those surveyed continue to do their shopping in physical stores despite a wide product offer that is just a few clicks away. That does not mean that bricks ...


SHOPPING IN 2020: BRICKS MAKE THEIR WAY TO YOUR HOME

SHOPPING IN 2020: BRICKS MAKE THEIR WAY TO YOUR HOME

A physical storefront in your pad sounds like something taken straight out of science fiction, right? Yet it already exists courtesy of retail giant Walmart which has just published the patent for its new fantastic device. Always at the forefront of retail innovation, the American behemoth seems to know exactly how to cross the line between futuristic concept and usable solution. Now it brings the traditional store to your living room, yet again reshaping the retail landscape.

What precisely is this new trailblazing solution about? Dubbed an “unattended retail storefront”, the device is set up in a customer’s home ...


THE TIMES THEY ARE A CHANGIN’. RETAILERS MUST TRANSFORM OR PERISH

THE TIMES THEY ARE A CHANGIN’. RETAILERS MUST TRANSFORM OR PERISH

Plummeting profits, shrinking margins and eroding customer loyalty – being a retailer nowadays requires lots of pluck. And while most retailers fully realize the need to change to be able to compete in this disruptive environment, they are often clueless as to how adapt to a new reality.

Among disruptive forces currently shaping the food retail industry are discounters who put pressure on pricing, skyrocketing obesity figures, consumers’ growing concerns about the environment, not to mention the power of Internet. To keep their heads above the water, retailers must completely redesign their strategies.

Troubled sector?

For 83 percent of respondents, shopper ...


In tune with shoppers. How to use music to enhance customer experience

In tune with shoppers. How to use music to enhance customer experience

Music makes part of everyday life of 9 out of 10 French respondents, reveals the study by Mood Media and Sacem. While 71 percent of stores claim to play music for their customers , nearly 33 percent still show some reticence in that regard. This reluctance seems quite surprising, given the fact that in-store music improves the brand’s image in the eyes of an impressive 70 percent of consumers!

Mood Media and Sacem did not spare efforts to get an in-depth insight into the role of in-store music in an overall shopping experience. Specialized in banking, ophthalmology, pharmacies, fuel distribution ...


WHERE PAPER IS KING: TRADITIONAL PRINT BEATS DIGITAL IN ADVERTISING, INCLUDING PROMO LEAFLETS

WHERE PAPER IS KING: TRADITIONAL PRINT BEATS DIGITAL IN ADVERTISING, INCLUDING PROMO LEAFLETS

The world is going digital, with paper seemingly falling into oblivion. But is print really a thing of the past? A recent study of consumer preferences in the areas where paper competes with digital content revealed that traditional print has not yet lost its powerful appeal.

Without undermining the importance of digital content, it is worth realizing that the it has not yet permeated our everyday lives, shows the study conducted by Toluna in June 2017 among nearly 11,000 respondents from 10 countries. In France, paper’s supremacy seems particularly striking.

From promo leaflets to books, paper’s position ...


NO LONGER RELEVANT IN RETAIL? BUILD YOURSELF A KILLER SOFTWARE APP

NO LONGER RELEVANT IN RETAIL? BUILD YOURSELF A KILLER SOFTWARE APP

Retailers who know how to play digital game have long realized that new techs open the door to new business opportunities. Implementation of software applications is no longer optional simply because the future of retail has become inextricably linked to digital savviness. To maintain their presence on the market, retailers have to redefine the ways in which apps are designed and brought into action.

Far from flexible, old-time big-scale and monolithic applications designed for a specific functionality (for example, warehouse management system) make it impossible for retailers to quickly react to dynamically changing digital-physical world.
How to stay attractive to ...


TIMELESS APPEAL OF A PROMO LEAFLET: BOOSTING SALES WITH PRINT IN TIMES OF DIGITAL EXPLOSION

TIMELESS APPEAL OF A PROMO LEAFLET: BOOSTING SALES WITH PRINT IN TIMES OF DIGITAL EXPLOSION

We live in the digital age, yet traditional means of communication remain unbeatable when it comes to marketing, reveal the findings of a survey* by OpinionWay for Wincor Nixdorf. Top performing levers of marketing include promotional leaflets and WOM, both better perceived by clients than other marketing efforts.

Digital may be the new black in retail marketing, but a good old promo catalogue has not yet said its last word. In a survey among target audience of various marketing efforts, it was a promotional leaflet that garnered most praise from the respondents.

Keeping it simple works best

Promotional catalogue leads ...


START-UPS HELP BRICKS RE-INVENT THEMSELVES

START-UPS HELP BRICKS RE-INVENT THEMSELVES

Innovate or die. This modern age rule applies in retail, too. Fighting for survival in the digital world, brick-and-mortar stores are more than happy to pick startups’ brains on innovative ways to make a difference on the market, including such novel inventions as wearables, AR or beacons. Welcome to a store of the future.

News about demise o traditional retail seems somewhat exaggerated. Bricks are alive and kicking despite fierce competition from online stores. A large percentage of consumers still prefer shopping in brick-and-mortar stores, with a growing number of top digital-native brands setting up physical stores. Bricks 2.0 ...


BOOSTING USER EXPERIENCE IN THE BLINK OF AN EYE. IN-APP EYE-TRACKING TECH DEBUTS IN BEAUTY INDUSTRY

BOOSTING USER EXPERIENCE IN THE BLINK OF AN EYE.  IN-APP EYE-TRACKING TECH DEBUTS IN BEAUTY INDUSTRY

Imagine using an eye-tracking technology within an application to get a better idea on how to enhance your customer’s experience and advertise more effectively. Sounds like a fantasy? Not anymore. One of the cosmetics companies shows us how it’s done.

The company in question is Smashbox Cosmetics which has just launched a eye-tracking technology within its mobile virtual makeup application. Eye-tracking tech helps create heat maps of these parts of the screen which attract most attention from app users. Insights thus acquired can prove very valuable.

Better user experience, more powerful advertising

For a start, the tool increased ...


WHAT’ S IN IT FOR ME? WHY CONSUMERS STILL LOVE LOYALTY PROGRAMMES

WHAT’ S IN IT FOR ME?  WHY CONSUMERS STILL LOVE LOYALTY PROGRAMMES

77 percent of French consumers participate in at least one loyalty program offered by retailers, reveals the study by Nielsen*. Over half of them declare that they shop more often and spend more in the stores with loyalty program on offer.

Only 11 percent of those surveyed joined loyalty program via the retailer’s mobile app, 7 percent use third party application, while 5 percent access loyalty program via mobile payment and digital wallet systems. Mobile apps remain most popular in Asia, particularly in Thailand, Vietnam and China, among others.

Timeless appeal of promotions

What perks do fans of loyalty ...


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