As an experienced organiser of in-store events and games for the retail industry, HiperCom can help you generate traffic and boost your sales, at the same time providing you with tools to promote your products and collect valuable information on your customers.
Knowledge about the retail and competitive environment is crucial for making decisions about marketing and sales plans. HiperCom has the tools to help you with these decisions. Our comprehensive and intuitive database supports the in-depth monitoring and analysis of all relevant promotions, including monitoring of in-store leaflets, e-commerce sites and billboards. We also offer the data capture and analysis of customer actions and decision tree on the path to purchase in store.
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You are responsible for a category and your P&L also depends on the impact of your promotional actions. The trade-off between margin and the "wow effect," is...