Cheaper Store Brand Counterparts Give Name Brands the Run For Their Money
The economic recession brought with it new opportunities for supermarkets and drugstores to attract consumers who are keen on saving on everyday purchases. One of the simplest strategies to trim bills has been to swap brand names for to cheaper generic “no-name” brands sold only at specific chains. Consequently, private label products received a big boost on the store shelf and on clients’ shopping lists. Between 2006 and 2009, the market share for private label products in the U.S. increased in nearly three out of four product categories within personal care, household goods and food ...
