FOUR TRUTHS OF MODERN RETAIL
The mix of digital technologies, consumer expectations and socio-economic changes affects shoppers' behaviours, which has its implications for suppliers, manufacturers and retailers. It is high time to shift gears. While new technologies have never lost their appeal to customers, the majority of shoppers want service. Consequently, retailers need to revamp their marketing strategies. Of course, they have to keep themselves up to date and deploy new technologies, but they must not overlook the consumers' elementary needs.
