Digital World to Come: Major Trends That Will Change Your Business
The ways in which digital consumers use their media, their communications, social and shopping activities online keep on changing, reveals the report on the digital consumer released by McKinsey. In the US, 48 percent of all the watched video is either “time-shifted” (using DVRs or Video-on-Demand), or “device-shifted” onto laptops, tablets or mobile phones. Music is even more digital, with over two-thirds of usage from streaming services, MP3 files, and satellite radio. Even among consumers aged 55-64, mobile phone usage has overtaken landline voice usage. Constantly evolving, digital user behaviours will radically transform the technology, media and telecom industries. With ...
