Up-Close and personal: Digitally connected leadership will get you far
With the popularity of the Internet constantly rising, a strong online presence is a must-have for the majority of businesses. Competent use of digital channels in communication with consumers helps brands acquire and retain customers. No doubt firms have become more digitally mature, yet according to research CEOs are most of the time absent on digital channels. Just have a look at facts and figures: a mere 7 percent of the sample of FTSE 350 firms researched have a Personal Touch leader.
