PRODUCT DATA IN E-COMMERCE: ROTATE IT, EXAMINE IT AND COMPLY WITH LAW
As from 13 December 2014 a new EU Regulation 1169/2011 will come into effect. It considerably changes legislation on food labelling. Failure to comply with the new labelling requirements could lead to expensive product recalls and legal claims. Little wonder that some organisations have already started to prepare ground for a new directive, making use of available technologies. The bottom line is to guarantee better consistency of product information available to consumers on-shelf and on-line.
