LET YOUR SMARTPHONE READ YOUR MIND
Over the past couple of decades, this artificial view of the physical world, known as augmented reality, evolved from a scientist's whim to a part of daily life. Defined as a false view of the world, AR is created by computer-generated images, in real time. From Morton Heilig's "experience theatre" invented in 1962 to augmented reality supermarkets soon to be introduced in China, AR has evolved tremendously throughout the years, fast becoming one of the pillars of modern retail and advertising. Coupled with emotion analytics, it becomes a powerful weapon in the fight for consumers.
