A skyrocketing mobile user base and state-of-the art functionalities of smartphones and tablets took shopping into an entirely new era. Those retailers and marketing teams who want to win and retain digital consumers must embrace new trends. What are they? In a nutshell, tablets are hot, all-channel retailers are in and window-shopping goes mobile.
In a constantly evolving supply chain environment, end-to-end traceability enables visibility, at the same time addressing costly, dangerous recalls and building trust among consumers. Little wonder that the global food traceability market, including tracking technologies, is expected to soar at a CAGR of 8.7 percent, reaching expected revenue of $14.1 billion by 2020. Food traceability is fast becoming a norm for all food producers worldwide as a result of consumer demands and new laws concerning food safety.
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