List of blog entries

According to a recent survey, 1 in 5 consumers say they have encountered personalized offers and promotions in-store, while 27 percent have seen them online. Those who have had personalized shopping experiences admitted that the personalization has influenced their purchase decisions. Little wonder that majority of businesses turned to various technologies to personalize their customer experiences. Sometimes unfairly perceived as an invasion of privacy, personalization can in fact create a much better experience for shoppers.

The number of retailers who feel sufficiently confident in their operations and processes is not particularly impressive. According to a recent study from Capgemini, just 21 percent of the American supply chain managers believe their current systems do a great job of providing the company with precise and real-time insights into the performance of their supply chains. Launched in 2009, GS1 Standards may help them enhance their supply chain visibility.