"Pile 'em high, sell 'em cheap*"? Tesco geared towards higher sales volumes and price cuts
The world's third biggest retail player, British giant Tesco is to place more emphasis on cheaper pricing as it changes its approach to operating margins and accelerates its store revamp programme. The retailer also plans to pump more money into online and convenience channels. The retailer's refreshed strategy is its attempt to catch up with super-cheap discount mega-stores.
