Going digital: Smartphone-wielding shoppers take over brick-and-mortar stores
While the boundary between online and offline shopping universes is rapidly disappearing, retailers avail themselves of a number of digital solutions to boost the offline shopping experience. Consequently, digital technologies presently affect an impressive 36 percent of in-store retail sales. If that was not enough, this number is expected to hit a whopping 50 percent of in-store sales by the end of this year.
