Share of Voice will help you read your competitors' promotional strategies like a book
In a never-ending battle for bigger sales and a larger market share, marketers and retailers keep on thinking what strategy to adopt to boost their brands. Times are tough and retailers are desperate for tips to spend their limited resources in the most effective manner. That is especially true when it comes to a key element in any retailer's array of tools designed to drive customer traffic, otherwise known as promotions.
