Secrets to right price-setting
Guess what, consumers do not really care about prices. Shocked? Well, according to research, an average shopper spends a negligible 12 seconds between arriving at the site within a store where a frequently purchased product was located and leaving the site. 55.6 percent of store visitors could recall the price of a chosen item within 5 percent of accuracy, just seconds after having picked it from the shelf. At the same time, other studies confirm that consumers are not really totally lacking price sensitivity, which motivates stores to keep reasonable prices.
