BRICKS VS CLICKS: WILL REVERSE SHOWROOMING HELP PHYSICAL STORES CATCH UP WITH ONLINE RIVALS?
Internet changed everything, including customers' purchasing attitudes. Brick and mortar stores ceased to be the main place-to-go for shoppers who choose online stores instead. In the near future, buying on the Internet is expected to soar to roughly 50- 60 percent of the non- daily shopping. Stationary shops must find new ways to woo consumers.
