CONSUMER ATTENTION DEFICIT SYNDROME - GAME CHANGER FOR MARKETERS?
What can you do in 30 seconds? Prepare some tea? Sneeze? Write and post a comment about this article? The truth is you cannot do much in such limited time, yet it is all you have to attract consumers' attention, reveals a recent study run by YouGov. Luckily, there are some ways to reach consumers with short attention span.