Smell of Money: Boosting Sales Through Customers' Senses
Casinos were early adapters, experimenting with scent as they fought to neutralize cigarette and cigar smoke that chased gamers away. They were followed by retailers, increasingly using ambient scents to induce shoppers to stay longer and spend more. Welcome to the world of scent marketing. Beyond just creating a pleasant environment, the nascent scent marketing industry uses fragrance to tap into memory and emotion to strengthen brand identity.
