DRIVING CONSUMER VALUE WITH TRUSTED PRODUCT INFORMATION
In today’s connected world consumers are increasingly using the Internet, tablets and smartphones to dig up extra product information beyond what is on the label or packaging. Eager to make their customers happy, producers should be concerned about the quality of data that they provide. Besides, without comprehensive product descriptions their businesses will not be legit anymore. From December 2014 manufacturers are obliged to meet new EU trade regulations on product information application in the food industry.
